970 x 250
970x90
Billboard
Total File Size Limit: 350 KB
Initial State: 970 x 250
Collapsed: 970 x 90
Optional Video File Size Limit: 4 MB
Preview
Displays on
- File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
- 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
- Initial ad is fixed at open dimensions upon impression load, without capping.
- Functioning close button.
- Animation in initial ad plays once with option to add replay button.
- Initial ad must contain clear and visible close or collapse button.
- Collapsed view must contain expand action to open Initial Ad.
- User-initiated audio.
- Must be served through a 3rd-party ad tag.
- Ad tags MUST be created in-house through a 3rd-party rich media vendor.
Additional Details:
728 x 90
728 x 315
728 x 90 Expandable
Total File Size Limit: 350 KB
Initial State: 728 x 90
Expanded State: 728 x 315
Optional Video File Size Limit: 2.5 MB
Preview
Displays on
- File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
- 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
- User-initiated on click.
- Functioning close button.
- Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
- Must be served through a 3rd-party ad tag.
- Ad tags MUST be created in-house through a 3rd-party rich media vendor.
Additional Details:
300 x 250
600 x 250
300 x 250 Expandable
Total File Size Limit: 350 KB
Initial State: 300 x 250
Expanded State: 600 x 250
Optional Video File Size Limit: 2.5 MB
Preview
Displays on
- File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
- 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
- User-initiated on click.
- Functioning close button.
- Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
- Must be served through a 3rd-party ad tag.
- Ad tags MUST be created in-house through a 3rd-party rich media vendor.
Additional Details:
300 x 600
600 x 600
300 x 600 Expandable
Total File Size Limit: 350 KB
Initial State: 300 x 600
Expanded State: 600 x 600
Optional Video File Size Limit: 2.5 MB
Preview
Displays on
- File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
- 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
- User-initiated on click.
- Functioning close button.
- Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
- Must be served through a 3rd-party ad tag.
- Ad tags MUST be created in-house through a 3rd-party rich media vendor.
Additional Details:
980 x 600
Freeform
Total File Size Limit: 350 KB
Initial State: One of the following
300 x 250
728 x 90
300 x 600
320 x 50
Expanded State:
980 x 600
Optional Video File Size Limit: 2.5 MB
Preview
Displays on
- File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
- Expansion cannot autoplay. Must be user-initiated.
- Functioning close button.
- Auto-collapse after 10 seconds.
- Must be tied to an inline unit with functioning Play/Expand button present.
- Completed assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
- If needed, the Creative Solutions design team can build out the assets for the client.
- Must be served through a 3rd-party ad tag.
- Ad tags MUST be created in-house through a 3rd-party rich media vendor.
Additional Details:
800 x 600
- Capped at once per user per day.
- File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
- Unit appears below masthead and nav bar, before page content.
- Creative floats in a max ad space of 1280 x 600 with a default black background to fill space.
- Background is customizable with single hex color value.
- Animate HTML5 creative must be responsive in order to properly serve across all devices. Click here to view where to apply this setting in Adobe Animate CC.
- Creative scales proportionally to fit device.
- Completed assets MUST be sent to Creative Solutions for ad tags to be built internally.
- If needed, the Creative Solutions design team can build out the assets for the client.
- Includes mandatory close button.
Additional Details:
1068 x 600
Video Lighthouse
Total File Size Limit: 4 MB
Dimensions: 1068 x 600
Maximum Video Length: 30 seconds
File Format: MP4, MOV, Youtube
(VAST tags will not be accepted)
Preview
Displays on
- Capped at once per user per day.
- Any audio must be user-initiated.
- Unit appears below masthead and nav bar, before page content.
- Video floats in a max ad space of 1280 x 600 with a default black background to fill space.
- Background is customizable with single hex color value.
- Video scales proportionally to fit device.
- Video assets MUST be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
- Includes mandatory close button.
Additional Details:
970 x 415
970 x 90
Pushdown
Total File Size Limit: 350 KB
Initial State: 970 x 415
Collapsed State: 970 x 90
Expanded State: 970 x 415
Optional Video File Size Limit: 2.5 MB
Preview
Displays on
- File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
- Auto-expand capped at once per user per day.
- Functioning close button.
- Functioning expand button.
- Run time limit: 10 seconds max.
- User-initiated audio.
- 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
- Must be served through a 3rd-party ad tag.
- Ad tags MUST be created in-house through a 3rd-party vendor.
Additional Details:
Reskin
Total File Size Limit: 350 KB
Left Rail: 500 x 1100
Right Rail: 500 x 1100
Optional Video File Size Limit: 2.5 MB
Set Up: Please use template here
Preview: Desktop Display
Preview: Laptop Display
Preview
Displays on
- Must use appropriate PSD template provided above.
- Appears on both left & right sides of content area.
- Click-through URLs are supported.
- Client-supplied 3rd-party ad tags are NOT accepted.
Additional Details:
*IMPORTANT NOTE: Creative must have a dark enough background to distinguish it from the site or have a 1-pixel rule between the rails and the page content.
Color Sync
Total File Size Limit:
Initial Load: 350kb
User Initiated layers: 1mb
Left Rail: 500 x 1100
Right Rail: 500 x 1100
Half Page: 300 x 600
Reskin Rails Template: Download Here
Half Page Template: Download Here
Preview
Displays on
- Must use appropriate PSD templates provided on this page.
- Creative MUST be static. No HTML5 animation will be accepted.
- Ad units change there theme/creative based on user interactions.
- Divided into 3 components - Half Page, Left Reskin Rail and Right Reskin Rail.
- Interactivity exists in the Half Page ad piece where the user can click on or hover over thumbnails to trigger thematic changes in all 3 components.
- A mimimim of 2 sets of creative is required. The maximum allowed is 4 sets.
- This unit can have up to 8 creatives (4 Reskins and 4 Half Pages). A premium serving fee will be required.
- Please contact Creative Solutions for additional information, including file size limitation.
Additional Details:
*IMPORTANT NOTE: No spec/mock creatives will be provided for this unit. Sold campaigns only.
Max Size 1280 x 220
(additional required sizes below)
(additional required sizes below)
Responsive Ad
Total File Size Limit: 200 KB
Optional Video File Size Limit: 4 MB
Dimensions:
1280 x 220
1140 x 220
1060 x 220
900 x 220
768 x 220
520 x 220
320 x 220
Preview
Displays on
- Client-supplied 3rd-party ad tags are NOT accepted.
- Due to the size and complexity of this unit, an additional serving fee will be charged.
- Client must provide layered PSD file with required instructions on what design elements to omit at smaller breakpoints (via numbered layers).
- PSD files may be created by advertiser or Creative Solutions design team.
- For files to be built by the Creative Solutions design team, client must provide all assets (logos, artwork, copy, URLs) and detailed instructions necessary for the design of the unit.
- Can serve an optional "teaser" video that will autoplay on mobile.
- If video is provided, it must be an MP4 file, can be no longer than 30 sec, and should have no sound. NOTE: Any audio track provided will be muted per mobile advertising standards.
- Client can supply either a raw video file (MP4, MOV, AVI) or a YouTube Video ID. NOTE: Video metrics for Youtube Video ID will need to be obtained by client from the YouTube account in which the video is served.
- Inclusion of video is an optional feature and not a requirement.
- Since additional time is required to complete this unit, the lead time will be determined by the Tribune Publishing Creative Solutions team on a case-by-case basis.
- HTML5 files are not permitted, only layered PSD files.
- PSD files will provide the best flexibility when the ad transitions between sizes. JPG/GIF/PNG assets are not ideal. If JPG/GIF/PNG assets are provided, an additional serving fee will be charged.
Additional Details:
Max Size 1280 x 220
(additional required sizes below)
(additional required sizes below)
Max Size 1280 x 600
(additional required sizes below)
(additional required sizes below)
Expandable
Responsive Ad
Total File Size Limit: 500 KB
Optional Video File Size Limit: 4 MB
Collapsed States:
1280 x 220
1140 x 220
1060 x 220
900 x 220
768 x 220
520 x 220
320 x 220
1280 x 220
1140 x 220
1060 x 220
900 x 220
768 x 220
520 x 220
320 x 220
Expanded States:
1280 x 600
1140 x 600
1060 x 600
900 x 600
768 x 500
520 x 400
320 x 400
1280 x 600
1140 x 600
1060 x 600
900 x 600
768 x 500
520 x 400
320 x 400
- Client-supplied 3rd-party ad tags are NOT accepted.
- Due to the size and complexity of this unit, an additional serving fee will be charged.
- Client must provide layered PSD file with required instructions on what design elements to omit at smaller breakpoints (via numbered layers).
- PSD files may be created by advertiser or Creative Solutions design team.
- For files to be built by the Creative Solutions design team, client must provide all assets (logos, artwork, copy, URLs) and detailed instructions necessary for the design of the unit.
- Collapsed portion can serve an optional "teaser" video that will autoplay on mobile.
- If "teaser" video is provided, it must be an MP4 file, can be no longer than 15 sec, and should have no sound. NOTE: Any audio track provided will be muted per mobile advertising standards.
- Expanded portion can serve additional full videos. Client can supply either a raw video file (MP4, MOV, AVI) or a YouTube Video ID. NOTE: Video metrics for Youtube Video ID will need to be obtained by client from the YouTube account in which the video is served.
- Inclusion of video is an optional feature and not a requirement.
- Since additional time is required to complete this unit, the lead time will be determined by the Tribune Publishing Creative Solutions team on a case-by-case basis.
- HTML5 files are not permitted, only layered PSD files.
- PSD files will provide the best flexibility when the ad transitions between sizes. JPG/GIF/PNG assets are not ideal. If JPG/GIF/PNG assets are provided, an additional serving fee will be charged.
Additional Details:
Aspect Ratio: 4:3 or 16:9 (Widescreen)
Video Scroller
Dimensions: Please see template here
Initial Video
Minimum Width: 1280
Minimum Height: 720
Ratio: 16:9 ratio
Maximum Video Length: 30 seconds
File Format: MP4, MOV, Youtube
File Size Limit: 4 MB
(VAST tags will not be accepted)
Hero Barker
File Format: Layered PSD Template
Total File Size Limit: 200 KB
File Sizes:
1280 x 220
1140 x 220
1060 x 220
900 x 220
768 x 220
520 x 220
320 x 220
Reskin
File Format: Layered PSD Template
Total File Size Limit: 350 KB
Left Rail: 500 x 1100
Right Rail: 500 x 1100
Hero Barker Video (Optional)
Length: Recommended 30 seconds
File Format: MP4, MOV, Youtube
(VAST tags will not be accepted)
- Auto-appear & play video.
- Capped at once per user per day.
- Hide on user scroll.
- Logos and content in the corners are likely to get cut off.
- Main content should be in the center of the video to ensure it will not get cut off at different browser widths.
- Any audio must be user-initiated.
- A completed .psd template & video assets must be sent to Creative Solutions for ad tags to be built internally.
(NOTE: Client-supplied ad tags will NOT be accepted). - If needed, the Creative Solutions design team can build out the assets for the client.
Additional Details:
*IMPORTANT NOTE: No spec/mock creatives will be provided for this unit. Sold campaigns only.
Advanced Rich Media Functionalities
- PRESENTATION
- Video
- Gallery
- Carousel
- 360 Degree View
- Pannable / Parallax
- Countdown Clock
- SERVICES
- Form
- Poll
- MAPS
- Standard Map
- Locations Near You
- SOCIAL MEDIA
- INTERACTIVE
- Take Photo
- Erase / Draw
- Puzzle
- Quiz
- CUSTOM
- e-Commerce
- Movie Showtimes
- Custom Code
- RSS Feed
- Save Coupon
* NOTE: Creative Solutions will work with the advertiser to include any rich media functionality not included in the above list.
Recommended 3rd-Party Vendors
- Adify
- Atlas
- Celtra
- DFA
- DoubleClick
- DoubleVerify
- FlashTalking
- Integral Ad Science (Adsafe)
- Liquidus
- MediaMind
- Conversant
- Mixpo
- PlaceLocal
- PointRoll
- Sizmek
- Spotible
- Spongecell
- TruEffect
- Yieldmo
- Zedo
* NOTE: Not all vendor tags can run on our sites. However, Rich-Media ad tags MUST be created in-house through a 3rd-party vendor.
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