Digital Media Services outside of Tribune Publishing's websites, including Paid Social, Programmatic Advertising, and Email Marketing.
Image dimensions:
File size:
File type: JPG, GIF, PNG, ad tags (Animated GIFs are best for Display campaigns)
Animation length: No more than 15 seconds and/or 3 loops
Border: Creative must clearly separated from the site content, either by a clear border or a non-white background color.
File formats: MP3
Length: 15 seconds, 30 seconds, or 60 seconds. 15 and 30-second audio ads are the most common ad lengths in audio advertising. A 15-second ad allows bidding on 15, 30, and 60-second inventory placements.
Max file upload size: 100 MB
Minimum Audio Bitrate: 320 kbps or higher
Note:
Some publishers allow for companion banners to show during audio ads. The delivery of companion banners is not guaranteed but will be supplied to the SSP and publisher when bidding. When offered by the publisher, supported sizes for audio companion banners are 300x250, 728x90, 300x50, 300x600, 320x50, 500x500, and 640x640.
Note:
File type for video: Accepted File Types MP4, FLV, WEBM, MOV, MPG, MPEG, OGG
Dimensions: 1920x1080 (for 16:9 aspect ratio) -OR- 640x480 (for 4:3 aspect ratio)
Aspect ratio: 16.9 or 4.3
Max file upload size: 200MB or smaller
Video Length: The acceptable duration for video ads ranges from 5 to 300 seconds, although the preferred lengths are 5, 15, 30, and 60 seconds. Auto-start video ads should be limited to a maximum duration of 15 seconds.
Assets Needed: In-banner ads must include controls for play, pause, mute, and unmute functionalities.
A 300x250 static image should be provided as a backup for auto-start ads.
Companion Creatives
Select existing display creatives to be linked as companions to the video creative
and upload them within the “Companion Creatives” section in the Creative Library.
Companion creatives are limited to the following file types and sizes:
JPG, GIF, PNG, 300x250, 728x90, 320x50, 160x600, 300x600, 300x50,
320x480, 468x60, 970x250.
These specifications represent ads that can be spent on almost all supply sources. To achieve optimal results, provide multiple ads that meet the characteristics of specific exchanges and publishers. However, if you only have one ad or set of ads, follow these specifications:
Note: These specs are the lowest common denominator usable on the DSP's current supply sources. Native ads vary greatly by publisher and exchange; for best results, produce ads to the specifications of each publisher or exchange.
If you are designing and developing your custom display ads, be sure they meet the following specifications:
Max file size 150 KB
These ad units allow advertisers to fill every space on the Google Display Network. This includes Native, Text, and Banner ad spaces. They do this by being responsive to the space and showing one of many text and visual combinations available. That will affect the way our ads appear:
Impressions are higher as Google is increasingly preferring to use Responsive Ads to fill inventory, but on top of that, CTR for these Responsive Ads is higher than both other ad units.
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Logo
Limitations
Here's an Always Up-To-Date List of Facebook/Instagram Ad Sizes & Specs
Recommended Video Durations: :15, :30
YouTube video: Provide a link for a video that's already uploaded to YouTube.
Headline: Enter a headline that promotes your product or service.
LinkedIn Single Image Ad Specs
Optimal Design Recommendations:
Optimal Text Recommendation:
Call To Action Options:
Optimal Design Recommendations:
Optimal Text Recommendation:
Call To Action Options:
Optimal Design Recommendations:
Optimal Text Recommendation:
Carousel Requirements:
Conversation (Message) Ad Specs
Optimal Design Recommendations:
Optimal Text Recommendation: