Programmatic
Display (Banner) Ads
CPM Calculator
Image dimensions (Desktop):
- 728x90*, 300x250*, 160x600* (standard sizes)
- 300x600
Image dimensions (Mobile):
- 320x50*, 300x50*, 320x100 (smartphone banner, most common)
- 300x250* (mobile interstitial, tablet in-app, mobile web)
- 728x90* (tablet only)
File size:
- 150 KB max for each image.
- Bulk upload in ZIP files that are up to 10 MB.
File type: JPG, GIF, PNG, HTML5
Animation length: No more than 30 seconds
FPS: 5 frames per second maximum
Border: Creative must clearly separated from the site content, either by a clear border or a non-white background color.
*Recommended Ad Sizes
Audio Ads
File formats: MP3, OGG, M4A, MP4, AAC
Length: 15 seconds, 30 seconds, or 60 seconds
Max file upload size: 100 MB
Minimum Audio Bitrate: 320 kbps or higher
Video Ads
Note: Video files must include audio. If your video file does not have any audio, you will not be able to upload it.
Video dimensions:
- Minimum height of 144 px
- Up to 1920x1080. Avoid uploading UHD (4K) video or higher resolution.
File type for video: .AVI, .MOV, .MPEG
Aspect ratio: 16:9 or 4:3
Max file upload size: 100 MB
Native Ads
These specifications represent ads that can spend on almost all supply sources. To achieve optimal results, provide multiple ads that meet the characteristics of specific exchanges and publishers. However, if you only have one ad or set of ads, follow these specifications:
- Headline: 20 characters (however, 25 characters is accepted on almost all inventory)
- Body: 90 characters
- Main Image: Exactly 1200x627 (1.91:1 aspect ratio)
- Icon/Logo: Exactly 240x240 (1:1 aspect ratio)
- Brand Name: 25 characters
Note: These specs are the lowest common denominator usable on the DSP's current supply sources. Native ads vary greatly by publisher and exchange; for best results, produce ads to the specifications of each publisher or exchange.
Google Custom Display Ads
If you are designing and developing your custom display ads, be sure they meet the following specifications:
Max file size 150 KB
- Image Formats: GIF, JPG, PNG
- Animation length and speed: Animation length must be 30 seconds or shorter. Animations can be looped, but the animations must stop after 30 seconds. Animated GIF ads must be slower than 5 FPS. HTML5 ads are discouraged due to limited inventory.
- AMPHTML Formats: ZIP containing 1 HTML document and up to 39 media assets.
Google Responsive Display Ads
These ad units allow advertisers to fill every space on the Google Display Network. This includes Native, Text, and Banner ad spaces. They do this by being responsive to the space and showing one of many text and visual combinations available. That will affect the way our ads appear:
- Images will be scaled to fit into each ad unit.
- Text combinations will be chosen based on available space.
- Some text will be truncated in limited areas.
Impressions are higher as Google is increasingly preferring to use Responsive Ads to fill inventory, but on top of that, CTR for these Responsive Ads is higher than both other ad units.
Requirements for Images and Logos (responsive display ads):
Image
- Landscape should have a ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5120KB.
- Square (1:1) should be greater than 300 x 300. The file size limit is 5120KB.
Logo
- Square (1:1) should be 128 x 128 or greater. The recommended size for the square logo is 1200 x 1200.
- Landscape (4:1) logo, should be 512 x 128 or greater. The recommended size for the landscape logo is 1200 x 300. For all your logos, a transparent background is best, but only if the logo is centered. The file size limit is 5120KB.
Limitations
- Not possible to optimize per ad type/size/format performance – this is done automatically by Google’s algorithm.
- Not possible to customize logo, images, headline per ad type/size – this is done automatically by Google’s algorithm.
- Not possible to customize fonts size/format
- Caps lock are not allowed
- Not all uploaded assets will always appear – some ads will show with only the short headline; without a description or even imageless.
Social
Facebook (Page Access Required)
Preview
Display Ads
- File Type: JPG or PNG
- Single Image: 1200x628
- Carousel Image: 1080x1080 per image
- File size max: 30MB
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
*It's recommended to use a 1080x1080 for optimal appearance on both Facebook and Instagram.
Video Ads
- File Type: MP4, MOV or GIF
- Video length: 15 secs recommended
- Video maximum file size: 4GB
- Video ratio: 9:16 to 16:9
- Resolution: At least 1080 x 1080 pixels
- Video length minimum: 1 sec
- Video length maximum: 240 min
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
Linkedin (Page Access Required)
Preview
Single Image In-Feed Display Ads
- File Type: JPG or PNG
- Single Image: 1200x627
- Text: Headline 70 characters, Intro text 150 characters
- File size: 5MB
- Maximum File Size: 10 MB
- Carousel Image: 1080x1080 per image JPG or PNG
- Card headline: 45 characters
- Introductory text: 255 characters
- Number of carousel cards: 2-10
Video Ads
- File Type: MP4
- Video Sound Format: AAC or MPEG4
- Recommended frame rate: 30 frames per second
- Headline: 70 characters. Maximum of 200 characters
- Introductory text: 150 characters. Maximum of 600 characters
- Video File Size: 75 KB (min) - 200 MB (max)
- Video Duration: 3 seconds - 30 minutes
InMail Message
Additional Sender Access Required
- Banner Image Size: 300 x 250 pixels JPG or PNG
- Banner Image File Size (optional): 2MB
- Sender Image: We will use the LinkedIn profile image of designated sender
- Message Subject: 60 characters
- Message Text: 1500 characters
- Custom Footer: 2500 characters
- Call-to-Action: 20 characters
Reddit
Preview
Text Ads
- Headline: 300 characters
- Body: 40,000 characters
- Comments: Enable or disable
Display Ads
- Headline: 300 characters
- Supported formats: JPG, PNG, GIF (GIF files are accepted but will be converted into an image)
- File size: 3MB max
- Recommended aspect ratios: 1:1 square; 4:5 portrait; 4:3 landscape; 16:9 landscape
- Recommended resolutions: 1080x1080 square, 1080x1350 portrait, 1440x1080 landscape, 1920x1080 landscape
- Thumbnail: Displays at 400x300 pixels
- Thumbnail file size: 500KB max
- Destination URL: Required
- Comments: Enable or disable
Video Ads
- Headline: 300 characters
- Supported formats: MP4, MOV (ProRes not accepted)
- File size: 1GB max
- Recommended aspect ratios: 1:1 square; 4:5 vertical; 4:3 classic; 16:9 full landscape
- Recommended length: 0:05–0:30s
- Maximum length: 15:00 minutes
- Frame rate: Up to 30FPS
- Autoplay: native video (direct upload) will autoplay, third-party videos will be click-to-play
- Thumbnail: Displays at 400x300 pixels, select from video or upload your own
- Thumbnail file size: 500KB max
- Destination URL: Optional
- Comments: Enable or disable
Snapchat
Preview
Display or Video Ads
- File type: .JPG, PNG, MP4, or MOV
- Aspect ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, app, long form video or AR Lens
- Brand: Up to 25 characters with spaces
- Headline: Up to 34 characters with spaces
- Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
- Headline: 300 characters
- Supported formats: MP4, MOV (ProRes not accepted)
- File size: 1GB max
- Recommended aspect ratios: 1:1 square; 4:5 vertical; 4:3 classic; 16:9 full landscape
- Recommended length: 0:05–0:30s
- Maximum length: 15:00 minutes
- Frame rate: Up to 30FPS
- Autoplay: native video (direct upload) will autoplay, third-party videos will be click-to-play
- Thumbnail: Displays at 400x300 pixels, select from video or upload your own
- Thumbnail file size: 500KB max
- Destination URL: Optional
- Comments: Enable or disable
Tiktok
Preview
Video Ads
- Apect Ratio: 9:16, 1:1, or 16:9
- File Type: MP4, MOV , MPEG, AVI, or 3GP
- Video Duration: 15s secommended
- Bitrate: ≥516 kbps
- File Size: 500MB
- Description text: up to 100 characters
- App or Brand Name text: App up to 40 characters; Brand Name up to 20 characters
YouTube
Preview
- Recommended Video Durations: 15-30s
- YouTube video: Provide a link for a video that's already uploaded to YouTube.
- Call-to-Action: 10 Characters
- Headline: 15 Characters
e-Mail Marketing
e-Mail
Physical size: Max Width 600px; No Max Length, but minimum 800px preferred
Additional info:
- HTML can have static images only,
- No video. A video icon can be placed as a watermark over a still image with a click-through URL where the end-user can be driven to watch if the client 'wants' video.
- No animated gifs
IMPORTANT: Display and Facebook targeting campaigns start on the day of the email deployment and will run until the contracted impressions are fully served. The retargeting campaign could range from a few weeks or more based on the number of impressions and targeting involved. All creative, including email, display, and Facebook is required 1-2 business days prior to the email deployment date.
Facebook Retargeting
Facebook Ads Formats & Specs
Display Retargeting
Banners
- Standard IAB Sizes: 300x250, 728x90, 160x600, 300x600, 320x50, 300x50
- No flash or HTML accepted.
- Tracking Link – the destination URL where the ads will drive users.
PAID SEARCH (Page Access Required)
Preview
- Geo targets and Keywords
- Destination number if call tracking is included
- Headline 1: 30 characters
- Headline 2: 30 characters
- Headline 3: 30 characters
- Description 1: 90 characters
- Description 2: 90 characters