Programmatic

Display (Banner) Ads

CPM Calculator

Image dimensions:

• 320x50ᴹ, 320x160ᴹ, 300x250ᴹ, 336x280ᴹ, 320x480ᴹ, 728x90, 160x600, 300x600

File size:

• 150 KB max for each image.
• Bulk upload in ZIP files that are up to 10 MB.

File type: JPG, GIF, PNG, ad tags (Animated GIFs are best for Display campaigns)

Animation length: No more than 15 seconds and/or 3 loops

Border: Creative must clearly separated from the site content, either by a clear border or a non-white background color.

Audio Ads

File formats: MP3

Length: 15 seconds, 30 seconds, or 60 seconds. 15 and 30-second audio ads are the most common ad lengths in audio advertising. A 15-second ad allows bidding on 15, 30, and 60-second inventory placements.

Max file upload size: 100 MB

Minimum Audio Bitrate: 320 kbps or higher

Note: Some publishers allow for companion banners to show during audio ads. The delivery of companion banners is not guaranteed but will be supplied to the SSP and publisher when bidding. When offered by the publisher, supported sizes for audio companion banners are 300x250, 728x90, 300x50, 300x600, 320x50, 500x500, and 640x640.

Video Ads

Note:

1. Video files must include audio. If your video file does not have any audio, you will not be able to upload it.
2. You can include companion display ads and enable video ads for skippable inventory within the video asset settings.In the ad group’s advanced settings, you can specify bidding on in-banner inventory once video assets have been added to the ad group.

File type for video: Accepted File Types MP4, FLV, WEBM, MOV, MPG, MPEG, OGG

Dimensions: 1920x1080 (for 16:9 aspect ratio) -OR- 640x480 (for 4:3 aspect ratio)

Aspect ratio: 16.9 or 4.3

Max file upload size: 200MB or smaller

Video Length: The acceptable duration for video ads ranges from 5 to 300 seconds, although the preferred lengths are 5, 15, 30, and 60 seconds. Auto-start video ads should be limited to a maximum duration of 15 seconds.

Assets Needed: In-banner ads must include controls for play, pause, mute, and unmute functionalities. A 300x250 static image should be provided as a backup for auto-start ads.

Companion Creatives Select existing display creatives to be linked as companions to the video creative and upload them within the “Companion Creatives” section in the Creative Library.

Companion creatives are limited to the following file types and sizes: JPG, GIF, PNG, 300x250, 728x90, 320x50, 160x600, 300x600, 300x50, 320x480, 468x60, 970x250.

Native Ads

These specifications represent ads that can be spent on almost all supply sources. To achieve optimal results, provide multiple ads that meet the characteristics of specific exchanges and publishers. However, if you only have one ad or set of ads, follow these specifications:

• Headline: A title or headline for the native ad, optimized for mobile, and a maximum of 25 characters
• Body: 90 characters
• Main Image: Exactly 1200x627 (1.91:1 aspect ratio) (Max size 300kb)
• Icon/Logo: Exactly 200x200 (1:1 aspect ratio) (Max size 300kb)
• Brand Name: 25 characters
• Call to Action: The text that will appear in the button of your advertisement should encourage engagement, like "Learn More," and a maximum of 15 characters.

Note: These specs are the lowest common denominator usable on the DSP's current supply sources. Native ads vary greatly by publisher and exchange; for best results, produce ads to the specifications of each publisher or exchange.

Google Custom Display Ads

If you are designing and developing your custom display ads, be sure they meet the following specifications:

Max file size 150 KB

• Image Formats: GIF, JPG, PNG
• Animation length and speed: Animation length must be 30 seconds or shorter. Animations can be looped, but the animations must stop after 30 seconds. Animated GIF ads must be slower than 5 FPS. HTML5 ads are discouraged due to limited inventory.
• AMPHTML Formats: ZIP containing 1 HTML document and up to 39 media assets.

Google Responsive Display Ads

These ad units allow advertisers to fill every space on the Google Display Network. This includes Native, Text, and Banner ad spaces. They do this by being responsive to the space and showing one of many text and visual combinations available. That will affect the way our ads appear:

• Images will be scaled to fit into each ad unit.
• Text combinations will be chosen based on available space.
• Some text will be truncated in limited areas.

Impressions are higher as Google is increasingly preferring to use Responsive Ads to fill inventory, but on top of that, CTR for these Responsive Ads is higher than both other ad units.

Requirements for Images and Logos (responsive display ads):

Image

• Landscape should have a ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5120KB.
• Square (1:1) should be greater than 300 x 300. The file size limit is 5120KB.

Logo

• Square (1:1) should be 128 x 128 or greater. The recommended size for the square logo is 1200 x 1200.
• Landscape (4:1) logo, should be 512 x 128 or greater. The recommended size for the landscape logo is 1200 x 300. For all your logos, a transparent background is best, but only if the logo is centered. The file size limit is 5120KB.

Limitations

• Not possible to optimize per ad type/size/format performance – this is done automatically by Google’s algorithm.
• Not possible to customize logo, images, headline per ad type/size – this is done automatically by Google’s algorithm.
• Not possible to customize fonts size/format
• Caps lock are not allowed
• Not all uploaded assets will always appear – some ads will show with only the short headline; without a description or even imageless.