Digital Media Services outside of Tribune Publishing's websites, including Paid Social, Programmatic Advertising, and Email Marketing.
Image dimensions (Desktop):
Image dimensions (Mobile):
File size:
File type: JPG, GIF, PNG, HTML5
Animation length: No more than 15 seconds and/or 3 loops
Border: Creative must clearly separated from the site content, either by a clear border or a non-white background color.
*Recommended Ad Sizes
File formats: MP3, OGG, M4A, MP4, AAC
Length: 15 seconds, 30 seconds, or 60 seconds
Max file upload size: 100 MB
Minimum Audio Bitrate: 320 kbps or higher
Note: Video files must include audio. If your video file does not have any audio, you will not be able to upload it.
Video dimensions:
File type for video: .AVI, .MOV, .MPEG
Aspect ratio: 16:9 or 4:3
Max file upload size: 100 MB
These specifications represent ads that can spend on almost all supply sources. To achieve optimal results, provide multiple ads that meet the characteristics of specific exchanges and publishers. However, if you only have one ad or set of ads, follow these specifications:
Note: These specs are the lowest common denominator usable on the DSP's current supply sources. Native ads vary greatly by publisher and exchange; for best results, produce ads to the specifications of each publisher or exchange.
If you are designing and developing your custom display ads, be sure they meet the following specifications:
Max file size 150 KB
These ad units allow advertisers to fill every space on the Google Display Network. This includes Native, Text, and Banner ad spaces. They do this by being responsive to the space and showing one of many text and visual combinations available. That will affect the way our ads appear:
Impressions are higher as Google is increasingly preferring to use Responsive Ads to fill inventory, but on top of that, CTR for these Responsive Ads is higher than both other ad units.
Image
Logo
Limitations
Here's an Always Up-To-Date List of Facebook/Instagram Ad Sizes & Specs
Recommended Video Durations: :15, :30
YouTube video: Provide a link for a video that's already uploaded to YouTube.
Headline: Enter a headline that promotes your product or service.
Physical size: Max Width 600px; No Max Length, but minimum 800px preferred
Additional info:
IMPORTANT: Display and Facebook targeting campaigns start on the day of the email deployment and will run until the contracted impressions are fully served. The retargeting campaign could range from a few weeks or more based on the number of impressions and targeting involved. All creative, including email, display, and Facebook is required 1-2 business days prior to the email deployment date.
Banners