Mobile Ad Units
Through mobile devices elegantly reveal your brand’s creative by choosing a stunning
style below that will attract the viewer and drive engagement.
320 x 50 Expandable
Additional Details:
Total File Size Limit: 200 KB
Initial State: 320 x 50
Expanded State: 320 x 416
1 pixel border, must be visible
Resolution: 720p
Ratio: 16:9 ratio
Length: Recommended no longer than 30 seconds
File Format: PSD
Size: 320 x 416
File Size Limit: 200 KB
Apply z-index at or above 999999
User-initiated on tap or swipe.
Functioning close button.
Apply z-index at or above 999999
Must be served through a 3rd-party ad tag.
Ad tags can be created in-house through a 3rd-party rich media
In-App Interstitial
Additional Details:
File format: PSD, JPG, GIF, PNG
Vertical Size: 768 x 1024
Horizontal Size: 1024 x 768
File Size Limit: 150 KB
File format: PSD, JPG, GIF, PNG
Vertical Size: 320 x 480
Horizontal Size: 480 x 320
File Size Limit: 150 KB
Reveal Banner
Additional Details:
Total File Size Limit: 200 KB
Initial State: 320 x 250
Collapsed State: 320 x 50
Expanded State: 320 x 416
File Format: PSD
Size: 320 x 416
File Size Limit: 200 KB
The option to adjust the height
of the ad unit dynamically can be used in many creative ways.
Resolution: 720p
Ratio: 16:9 ratio
Length: Recommended no longer than 30 seconds
Functionality
User-initiated on tap.
Functioning close button.
Must be served through a 3rd-party ad tag.
Carousel
An interactive, swipeable ad format intended for mCommerce and useful for other situations where a brand wants to present multiple products. The Carousel can take product feeds to automatically populate the item cards. The item cards can alternatively be populated manually with a set group of products.
Additional Details:
File Format: PSD, JPG
Size: 80 x 80
File Size Limit: 25 KB
Maximum Characters: 60
File Format: PSD, JPG, GIF
Size: Flexible, but should be around 304px tall
File Size Limit: 200 KB
Maximum Character Length: 60
Maximum Character Length: 10
Maximum Character Length: 13
Window (Elevator)
Uses position-aware technology to reveal your brand creative from top to bottom (or bottom to top) as the user scrolls.
Additional Details:
File Format: PSD, JPG, GIF, PNG
Size: 300 x 600 or 540 x 608
File Size Limit: 200 KB
File Format: Transparent PNG, GIF, PSD
Size: 540 x 304
File Size Limit: 200 KB
Pull
Use natural scrolling behavior to shift between three sequential static messages.
Additional Details:
(Top, Middle and Bottom)
File Format: PSD, JPG
Size: 540 x 304
File Size Limit: 100 KB
File Format: Transparent PNG, PSD
Size: 540 x 304
File Size Limit: 100 KB
(Left, Middle and Right)
File Format: PSD, JPG
Size: 540 x 304
File Size Limit: 100 KB
NOTE: Horizontal pull does not have an optional overlay image.
Flexplay/Hyperplay
Transforms video asset into an interactive format. Video autoplays all the way through by default, uninterrupted by scroll, but optional feature allows video to instantly play after user stops scrolling.
Additional Details:
Ratio: 16:9 ratio
File Size Limit: 4 MB
Max Video Length: 30 sec
Video Formats: MP4, MOV
Limit: 90 characters
File Format: GIF, PNG
File Size Limit: 25 KB
Limit: 15 characters
Hyperscroller
Uses existing video assets to create a snippet of animated content. The format reacts to users scrolling up and down a mobile page, which triggers the snippets of the video to play. This format differs from the Hyperplay because when the user stops scrolling it stops the video playback.
Additional Details:
File Format: MP4, M4V, MOV
Resolution: <720p
Ratio: 16:9 ratio
File Size Limit: 10MB
File Format: PSD, GIF, PNG
Size: 540 x 304
File Size Limit: 200 KB
Wrapper
This format includes several elements of creative. The Top Cover creative is at the top of the page and the Bottom Cover is towards the bottom of the page. Top and Bottom Cover creative are connected by “railings” that frame the page and can be a custom brand color. Any format can be used for the in-content placement and it is also possible to place another format in the footer section of the page. IMPORTANT NOTE: All header and footer images must have the word “ADVERTISEMENT” legibly presented at 30px Arial Regular in either the upper left or upper right corner. If this is not done, Creative Solutions will add this slug to the client-provided files in the appropriate area.
Additional Details:
File Format: PSD, JPG, GIF, PNG
Size: 1248 x 374
File Size Limit: 200 KB
File Format: PSD, JPG, GIF, PNG
Size: 1856 x 278
File Size Limit: 200 KB
Include any of the other Mobile Interactive ad formats as an optional in-content unit.