TRIBUNE PUBLISHING'S
Creative Solutions

Creating digital advertising that encourages interaction for every viewer

Advertising in the Digital Marketplace

Welcome to our all-in-one resource for advertising in Tribune Publishing 's digital landscape. As you tour our site, you will find guidelines, creative samples, as well as tools to help you brush up on the basics of advertising in a digital environment that is constantly evolving.

320 x 50

Micro Banner

Total File Size Limit: 200 KB
Dimensions: 320 x 50

Preview



Displays on 

    Additional Details:

  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
320 x 100

Banner

Total File Size Limit: 200 KB
Dimensions: 320 x 100

Preview



Displays on 

    Additional Details:

  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
728 x 90

Leaderboard

Total File Size Limit: 200 KB
Dimensions: 728 x 90

Preview



Displays on 

    Additional Details:

  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
970 x 90

Super Leaderboard

Total File Size Limit: 200 KB
Dimensions: 970 x 90

Preview



Displays on 

    Additional Details:

  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
970 x 250

Marquee

Total File Size Limit: 200 KB
Dimensions: 970 x 250

Preview



Displays on 

    Additional Details:

  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
300 x 250

Cube

Total File Size Limit: 200 KB
Dimensions: 300 x 250
Optional Video File Size Limit: 2.5 MB*

*Requires additional rich media serving fee.

Preview



Displays on 

    Additional Details:

  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
160 x 600

Skyscraper

Total File Size Limit: 200 KB
Dimensions: 160 x 600

Optional Video File Size Limit: 2.5 MB*

*Requires additional rich media serving fee.

Preview



Displays on 

    Additional Details:

  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
300 x 600

Half Page

Total File Size Limit: 200 KB
Dimensions: 300 x 600

Optional Video File Size Limit: 2.5 MB*

*Requires additional rich media serving fee.

Preview



Displays on 

    Additional Details:

  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.

Digital Advertising Guidelines (Best Practices)

  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

    *unless otherwise noted

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