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Full Page
9.63" x 12.46" |
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2/3 Page
6.35" x 12.46"
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1/2 Page (H)
9.63" x 6.15"
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1/2 Page (V)
4.72" x 12.46"
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1/3 Page
3.08" x 12.46" |
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1/4 Page
4.72" x 6.15"
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1/6 Page
3.08" x 6.15"
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1/8 Page
4.72" x 3"
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1/12 Page
3.08" x 3" |
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Strip
9.63" x 2.07"
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EFFECTIVE SEPTEMBER 2003
Note: Sizes also apply to Vida Hoy.
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QuarkXpress (Version 4.0 or older)
- Must include all fonts.
- Must include all placed images at 210 dpi. Please include images at no less than 85% or actual size used in ad.
- EPS files and images unable to be edited.
- All color and images must be saved in CMYK and the Process Separation using binary encoding.
Adobe Illustrator (Version 10.0 or older)
- If translation is needed, fonts must be included; if no translation, text must be created into outlines.
- ALL images must be included at 210 dpi. Please include images at no less than 85% or actual size used in ad.
- All color and images must be saved in CMYK and the Process Separation using binary encoding.
Adobe Photoshop (Version 6.0 or older)
- EPS Format-210 dpi, color must be CMYK, encoding must be binary.
- JPEG Format-210 dpi, maximum or high quality.
- Changes cannot be made to document unless file is saved with layers and fonts are sent.
- PDF format ONLY IF TRANSLATION IS NOT REQUIRED all fonts must be embedded.
- If translation is required, please choose another format.
Macromedia Freehand
(Version 10.0 or older)
- If translation is needed, fonts must be included; if no translation, text must be created into outlines.
- ALL images must be included at 210 dpi. Please include images at no less than 85% or actual size used in ad.
- All color and images must be saved in CMYK and with Process Separation and binary encoding.
Send ads via E-mail to: hoyadvertising@tribune.com
- Any of the above formats may be used when sending ads via email.
- File size must be less than 2.5 MB. (larger files must be compressed via Stuffit Deluxe).
- Ads larger than 2.5 MB should be sent in parts.
- Identify name of ad and size of ad; include contact information on e-mail, if we need to contact.
- Please include scheduled run date on e-mail.
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Ads sent via 'Adsend'
- Must be clearly marked as Hoy.
- Site Code: ILCHT.
- Adsend: 1-800-823-7363.
- Material is sent: Chicago Tribune, then to Hoy.
Translations
- Maximum of 500 words.
- If more than 500 words contact your sales representative, prior to submission of copy.
Black and White Halftones
- Dot Percentage Aimpoint: 72 lines per inch screen ruling/round dot.
- Non-detail whites: 0.
- Midtone: 35-37.
- Highlight: 4-6.
- Shadow: 80-85.
Color Specifications
- Dot Percentage Aimpoints - After Under Color Removal (UCR).
- Total Saturation = 240% (72 lines per inch screen ruling/round dot).
Material Submission
- Color material should have center, vertical and horizontal registration marks.
- A color proof should be submitted with all process color material for proper color matching on newsprint.
EFFECTIVE SEPTEMBER 2003
Note: Mechanicals also apply to Vida Hoy.
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$17.3 Billion
Buying power in Chicago increased by 36% from 2000-2002. |
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$10.3 Billion
44% of Hispanics are spending more on items for the home.
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$52,303
Buying power in Chicago increased by 36% from 2000-2002. |
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Source: Gallup Poll of Media Usage & Consumer Behavior ©2002
2000-2002 Strategy Research Corporation |
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VISION:
Be the most trusted source of news, entertainment and advertising information for Chicago's Hispanic community.
SIZE:
54 inch tabloid product.
LENGTH:
40 pages of news and editorial Monday through Friday plus Vida Hoy, 16-24 pages of weekend arts and entertainment coverage.
CIRCULATION:
Monday through Friday press run of 60,000 papers plus targeted Saturday home delivery of an additional 90,000 complimentary copies of Vida Hoy.
DISTRIBUTION:
3,500 single copy boxes and outlets in strong Hispanic communities throughout Chicago and select suburbs.
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Hoy at a Glance
HOY TRANSLATION: TODAY
FORMAT: Tabloid
COST: Paid (25¢)
FREQUENCY: Daily, Monday - Friday
EDITORIAL CONTENT: 40 pgs daily (200 pgs wkly)
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