| 1ST PARTY SERVED |
SPECS |
MAX
FILE SIZE |
CONTROLS |
Flash
(Shockwave) |
Any standard ad
size |
Initial load not
to exceed targeted ad size |
Must include
.SWF File with click-thru URLs, GIF/JPG
provided as back-up, Flash Movies kept below
18 FPS, Target="_blank" is
required in "basic actions" to
ensure click-thru opens a new window, clickTag code must be embedded in
.SWF file:
on (release) {
getURL(clickTag,"_blank");
}
**Note: clickTag is case sensitive |
| Free-Form Floating Ads |
650 x 400 |
40K, 10 seconds max. |
User-Initiated
Audio, Must include prominent on/off buttons and a "close" button in the upper right corner, Note: Ads do not appear on pages with search results |
Flash
(Shockwave) |
Opens up a WorldNow video player window |
Initial load not to exceed targeted ad size |
Must include .SWF File with click-thru URLs, GIF/JPG provided as back-up, Flash Movies kept below 18 FPS, clickTag code must be embedded in .SWF file:
on (release) {
getURL(clickTag);
}
**Note: clickTag is case sensitive |
| 3RD PARTY SERVED |
SPECS |
MAX
FILE SIZE |
CONTROLS |
Expandable Ads
|
728x90
>>
728x360
160x600
>> 480x600
300x250
>> 560x300
|
Targeted Ad Size 50K, 10 seconds max (8 seconds preferred) |
Height/width vary, Expanded width should be twice the width of the targeted ad. User-Initiated
Audio on click, Must include prominent on/off
buttons, a "close" button in the upper right corner, and enable mouse-off retraction. |
Sliding Billboard
(in-unit and pencil ads) |
970 x 300 |
90K (billboard) and 15K (masthead), 10 seconds max (8 seconds preferred) |
No looping. Frequency Cap: Auto expanded 1 per user per day |
|
980 x 300 |
latimes.com size |
Peelback Ads
(full page & in-unit)
|
Various
|
70K, 10 seconds max (8 seconds preferred) |
Frequency Cap: 1 per user per day |
| Introstitial |
800 x 600 |
40K, 10 seconds max (8 seconds preferred) |
No looping. Must have a Skip or Close button. Frequency Cap: Auto expanded 1 per user per day. Must include Tribune branded header |
Interstitial
(between page) |
Full Page |
30K, 10 seconds max (8 seconds preferred) |
User Initiated
Audio, Must have a Skip or Close button. Must include Tribune branded header |
| Watermark Ad |
250 x 120
(per image) |
50K
(25K per image) |
Must have a Close button |
| In-Unit Video Ad |
Standard ad unit size
(e.g. 728x90) |
N/A |
User Initiated Audio, Visible Controls |
| Skins |
COMING SOON |
| |
| ACCEPTABLE FORMATS |
| •
BlueStreak |
•
Unicast |
| •
Eyeblaster |
•
PointRoll |
| •
United Virtualities |
•
Eyewonder |
| •
CheckM8 |
•
DART Motif |
| • Klipmart |
•
Atlas DMT |
| • Rovion (IE only) |
• Yahoo! Rich Media (Ad Interax) |
| • Adfare |
• Smart Media |
| |
| Note: Tribune Interactive will test any 3rd Party creative solutions. |
