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Our network of sites continually incorporates
new ad sizes as they become standardized by the online publishing
industry-most notably the Interactive
Advertising Bureau (IAB).
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| NEWSPAPER.COM |
| AD TYPE |
DIMENSIONS |
MAX
FILE SIZE |
HOME PAGE |
SECTION FRONT |
STORY LEVEL |
| Pencil |
970 x 30 |
15K |
X |
X |
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| Half Banner |
234 x 60 |
30K |
X |
X |
X |
| Cube (Medium Rectangle) |
300 x 250 |
40K |
X |
X |
X |
| Large Rectangle |
336 x 280 |
40K |
X |
X |
X |
| Half Page |
300 x 600 |
40K |
X |
X |
X |
| Leaderboard |
728 x 90 |
40K |
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X |
X |
| Wide Skyscraper |
160 x 600 |
40K |
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X |
| One Ad |
970 x 250 |
90K |
X |
X |
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| BROADCAST.COM |
| AD TYPE |
DIMENSIONS |
MAX
FILE SIZE |
HOME PAGE |
SECTION FRONT |
STORY LEVEL |
| Banner |
468 x 60 |
40K |
X |
X |
X |
| Pencil |
970 x 30 |
15K |
X |
X |
X |
| Cube (Medium Rectangle) |
300 x 250 |
40K |
X |
X |
X |
| Leaderboard |
728 x 90 |
40K |
X |
X |
X |
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| FLASH |
DIMENSIONS |
MAX FILE SIZE |
CONTROLS |
Flash Animation
(Shockwave) |
Any standard
Ad Size |
Initial load not to exceed targeted ad size
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Must include
.SWF File with click-thru URLs, GIF/JPG
provided as back-up, Flash Movies kept below 18 FPS, target="_blank" is
required in "basic actions" to
ensure click-thru opens in a new window, clickTag code must be embedded in
.SWF file:
ActionScript 1.0 or 2.0
on (release) {
getURL(clickTag,"_blank");
}
ActionScript 3.0
clickBtn.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTag)) {
navigateToURL(new URLRequest(sURL), "_blank");
}
});
clickBtn.buttonMode = true;
clickBtn.useHandCursor = true;
**Note: clickTag is case sensitive |
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| MOBILE |
DIMENSIONS |
MAX FILE SIZE |
CONTROLS |
| Banner Ad* |
120x20
168x28
216x36
300x50 |
<1K
<2K
<3K
<5K |
16 colors, GIF/JPG/PNG,
static or animated GIF.
Call to action text up to 16 characters. |
| MicroSite |
Various |
Various |
Simple landing page for mobile
click throughs, can contain email
capture, click to call, locator,
header graphic |
| *To run a mobile banner ad, all four sizes are required. |
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Incorporates animation, sound, video, and/or
interactivity used singularly or in combination with the following
technologies: streaming media, audio, Flash, and programming
languages such as Java, JavaScript, and DHTML. Tribune is compliant
with the IAB
Rich Media Guidelines. All Rich Media Ads must be third-party served with the exception of the Freeform Floating Ad.
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| AD TYPE |
SPECS |
MAX FILE SIZE |
CONTROLS |
| Free-Form Floating Ads |
650 x 400 |
40K, 10 seconds max. |
User-Initiated
Audio, Must include prominent on/off buttons and a "close" button in the upper right corner, Note: Ads do not appear on pages with search results |
Expandable Ads
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728x90
>>
728x360
300x250
>> 560x250
336x280
>> 600x280
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Targeted Ad Size + 50K |
Height/width vary. User-Initiated audio on click. Must include prominent on/off buttons. "Close" button required. Enable mouse-off retraction. |
| Sliding Billboard |
Billboard:
970 x 300
Pencil:
970 x 30 |
Billboard: 90K, Pencil: 15K,
10 seconds max (8 seconds preferred) |
No looping. Frequency Cap: Auto expanded 1 per user per day |
Peelback Ads
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Various
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70K, 10 seconds max (8 seconds preferred) |
Frequency Cap: 1 per user per day |
First View Interstitial
(via search engine) |
800 x 600
with full page bleed |
80K, 10 seconds max (8 seconds preferred) |
No looping. Must have a Skip or Close button. Frequency Cap: Auto expanded 1 per user per day. Must include Tribune branded header |
Interstitial
(between pages) |
800 x 600
with full page bleed |
80K, 10 seconds max (8 seconds preferred) |
User Initiated
Audio, Must have a Skip or Close button. Must include Tribune branded header |
| Watermark Ad |
250 x 120
(per image) |
50K
(25K per image) |
Must have a Close button |
| Reskins |
Single Image
1600 x 1000
Tiled Image
250 x 250 max |
90K
40K |
Appears behind 980 dimension width of content area. Click-through URLs are NOT supported. |
| VIDEO |
SPECS |
MAX FILE SIZE |
CONTROLS |
| Pre-Roll Video |
640 x 480
In-Page Flash Player |
15 seconds
2.5 MB maximum |
Original video should be provided in MOV, WMV or FLV format. WMV audio accepted format: Regular WMA Codec. Capped at 2x per user per advertiser per day. 3rd party ad tags accepted. |
| Quickstream |
640 x 480
In-Page Flash Player |
3-5 seconds
2.5 MB maximum |
Original video should be provided in MOV, WMV or FLV format. WMV audio accepted format: Regular WMA Codec. No frequency cap. 3rd party ad tags accepted. |
| Companion Ads |
300 x 60 AND
300 x 250 |
40K |
No Flash. JPG/GIF format ONLY. |
| In-Unit Video Ad |
Standard ad unit size (e.g. 300 x 250)
Refer to standard specs above. |
Standard ad file size (e.g. 40K)
Refer to standard specs above. |
User Initiated Audio, Visible Controls. Original video should be MOV, WMV or FLV format (FLV preferred). WMV audio accepted format: Regular WMA Codec. |
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| ACCEPTABLE 3RD PARTY FORMATS |
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BlueStreak |
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Unicast |
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Interpolls |
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Eyeblaster |
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PointRoll |
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United Virtualities |
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Eyewonder |
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CheckM8 |
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DART Motif |
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| • Klipmart |
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Atlas DMT |
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| • Rovion (IE only) |
• Yahoo! Rich Media (Ad Interax) |
| • Adfare |
• Smart Media |
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| Note: Tribune Interactive will test any 3rd Party creative solutions. |
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| ACCEPTED FILE FORMAT: |
GIF87, GIF89a, JPEG, SWF (must also provide back-up GIF/JPG image) |
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| RESOLUTION: |
72 dpi |
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| ANIMATION: |
Animation may loop 3x, 25 fps, 15 seconds max recommended for standard ad units |
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| CLICK URL: |
Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length can NOT exceed 1,000 characters.
Flash files must include clickTag. Click here for instructional PDF. |
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| GUIDELINES |
All creative assets must be submitted for testing and approval at least 3 business days prior to the campaign start date.
Ads may not be designed to blend in with the site or mimic editorial fonts or colors.
Ads may not include fake form elements or other graphic symbols that represent non-existent functionality.
Frequency capping is applied to all ads that obstruct content. Examples include floating ads, user surveys, pop-up ads, and interstitials (between page ads). TI uses cookies to set frequency caps.
Pop-up or free-form ads may only appear on a single page load at a time, and are subject to frequency capping.
Open Window Commands: Mouse-over interaction with an ad may only invoke ad interaction within the current browser window. Simple mouse-over must not link a user to a new website.
Close Buttons: All expanding ads and floating ads must include a close button. Close buttons should appear in the upper right corner of any expanding panels and include a prominent "close" or "X" designation. Floating ads must use the word "close" or a prominent "X" in close proximity to the upper right corner of the ad.
Ads with close buttons that click to an advertiser website will be returned for correction. |
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| EMAIL AD PROGRAMS |
SPECS |
MAX
FILE SIZE |
FORMAT |
| Solo Admails |
Width 600 pixels x Height can vary |
40K |
HTML, TEXT |
| Travel Unraveled Newsletter |
728 x 90
120 x 600
150 x 100
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40K
40K
20K
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JPG/GIF ONLY |
| Food & Drink Newsletter |
728 x 90
120 x 600
150 x 100
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40K
40K
20K
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JPG/GIF ONLY |
| Local Market Newsletters |
Ad Sizes Vary |
N/A |
JPG/GIF ONLY |
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