Specifications

Dimension measurements provided in pixels.
File size limits provided in kilobytes.

  • Cube (Medium Rectangle)
    Dimensions: 300 x 250
    File Size Limit: 200 KB
  • Half Page
    Dimensions: 300 x 600
    File Size Limit: 200 KB
  • Leaderboard
    Dimensions: 728 x 90
    File Size Limit: 200 KB
  • Super Leaderboard
    Dimensions: 970 x 90
    File Size Limit: 200 KB
  • Micro Banner
    Dimensions: 320 x 50
    File Size Limit: 50 KB

Guidelines

  1. File Formats Accepted
    GIF, JPG, PNG, HTML5, 3rd party ad tag
  2. Resolution
    72 dpi (dots per inch)
  3. Color Profile
    RGB only
  4. Border
    1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area
  5. Animation
    24 fps, 15 seconds max recommended for standard ad units.
  6. Click-through URL
    Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.
  7. Polite Load
    Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  8. Content
    Ads must not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality. If the creative has the same background color as the site, it must contain a visible border.