More Info::
The Media Kit - PDF Version
Guidelines
clickTAG ActionScript
FAQ

Specifications

Dimension measurements provided in pixels.
File size limits provided in kilobytes.

  • Cube (Medium Rectangle)
    Dimensions: 300 x 250
    File Size Limit: 40K
  • Half Page
    Dimensions: 300 x 600
    File Size Limit: 40K
  • Leaderboard
    Dimensions: 728 x 90
    File Size Limit: 40K
  • Pencil
    Dimensions: 970 x 30
    File Size Limit: 15K
  • Micro Banner**
    Dimensions: 320 x 50
    File Size Limit: 15K
    **Chicago Tribune ONLY

Guidelines

  1. File Formats Accepted
    GIF, JPG, PNG, SWF, 3rd party ad tag
  2. Resolution
    72 dpi (dots per inch)
  3. Color Profile
    RGB only
  4. Border
    1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area
  5. Animation
    Animation may loop 3x, 24 fps, 15 seconds max recommended for standard ad units.
  6. Click-through URL
    Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.
  7. Flash
    All SWF Flash files must be submitted along with a back-up GIF/JPG/PNG file. Also, all SWF Flash files must contain a clickTAG and should be published for Flash Player 10.0 or an earlier version.
  8. Polite Load
    Polite loads are accepted and should be submitted according to the specifications listed below. An additional load of 100K is allowed.
  9. Content
    Ads must not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality. If the creative has the same background color as the site, it must contain a visible border.

Flash ActionScript 1.0/2.0

Specifications

Inserting a clickTAG using ActionScript 1.0 or 2.0


  • 1. Insert a new button.
  • 2. While in the button's screen, create a "box" that will cover the size of the entire ad in the HIT frame.
  • 3. In the main scene, drag the button from the library into frame 1 of a new layer. This layer must be the top layer.
  • 4. Add an action to the button. Copy and paste the script EXACTLY as shown below.
    Note: Do NOT embed the URL into the clickTAG. Please leave "_blank" in the ActionScript.
  • on(release) {
    getURL(clickTAG,"_blank");
    }
  • 5. Prior to publishing the movie, select version 10.0 or earlier of the Flash Player in the Publish Settings.
  • 6. Export Movie.
  • 7. To validate the clickTAG for Tribune's ad server, click here.

Flash ActionScript 3.0

Specifications

Inserting a clickTAG using ActionScript 3.0


  • 1. In frame 1 of the top layer of the movie scene, insert the script for the clickTAG button. Download the ActionScript 3.0 file.
  • 2. Insert a new button.
  • 3. While in the button's screen, create a "box" that will cover the size of the entire ad in the HIT frame.
  • 4. In the main scene, drag the button from the library into frame 1 of a new layer. This layer should lie directly underneath the ActionScript layer.
  • 5. Add the instance name, thisBTN, to the button.
  • 6. Prior to publishing the movie, select version 10.0 or earlier of the Flash Player in the Publish Settings.
  • 7. Export Movie.
  • 8. To validate the clickTAG for Tribune's ad server, click here.