- File Formats Accepted
GIF, JPG, PNG, SWF*, 3rd party ad tag
72 dpi (dots per inch)
- Color Profile
1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area
Animation may loop 3x, 24 fps, 15 seconds max recommended for standard ad units.
- Click-through URL
Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.
All SWF Flash files must contain a clickTAG and should be published for Flash Player 10.0 or an earlier version.
- Polite Load
Polite loads are only accepted in HTML5 files and will not be accepted in SWF Flash files. An additional load of 100K is allowed.
Ads must not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality. If the creative has the same background color as the site, it must contain a visible border.
*All SWF files will be converted to HTML5. Please note that some advanced scripting and effects could possibly be stripped out or altered during conversion.