tronc'sCreative Solutions

Creating digital advertising that encourages interaction for every viewer

Advertising in the Digital Marketplace

Welcome to our all-in-one resource for advertising in tronc's digital landscape. As you tour our site, you will find guidelines, creative samples, as well as tools to help you brush up on the basics of advertising in a digital environment that is constantly evolving.

320 x 50

Micro Banner

Total File Size Limit: 200 KB
Dimensions: 320 x 50

Preview

Displays on

    Additional Details:

  • File Formats Accepted: GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
728 x 90

728 x 90

Total File Size Limit: 200 KB
Dimensions: 728 x 90

Preview

Displays on

    Additional Details:

  • File Formats Accepted: GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
970 x 90

970 x 90

Total File Size Limit: 200 KB
Dimensions: 970 x 90

Preview

Displays on

    Additional Details:

  • File Formats Accepted: GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
300 x 250

300 x 250

Total File Size Limit: 200 KB
Dimensions: 300 x 250

Preview

Displays on

    Additional Details:

  • File Formats Accepted: GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.

300 x 600

Total File Size Limit: 200 KB
Dimensions: 300 x 600

Preview

Displays on

    Additional Details:

  • File Formats Accepted: GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

  • NOTE: All standard ad units can have rich media functionality included for an additional serving fee.
300 x 600

Digital Advertising Guidelines (Best Practices)

  • File Formats Accepted: GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
  • 15 seconds max animation recommended for all ad units.*
  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

    *unless otherwise noted

Love what you do, and you'll do it well

HTML5

A new way to optimize performance while reducing load time, to display the most appealing ad. Strategically moving digital to an all accessible media display is best for every viewer.
See Details

Admails

Admail is a stand-alone email message sent to our registered users on behalf of an advertiser. The typical viewers attension span is about 8 seconds, we are creating.
See Details

Branded Content

Marketers that would like to push content that is relative to the viewer. An evolving way to display advertisements that gains the interest of your viewers. Branded content tells your audience what your brand stands for.
See Details

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