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Video |
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| Video ads employ the use of streaming video embedded into various ad formats and/or as a part of a pop-up video player. Tribune Interactive also offers a Quickstream video ad which delivers a minimally intrusive message to users with an audio tagline option all produced for you. |
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| Specifications: |
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Specs: Tivid Video Player or In-Page Flash |
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File Size: Pre-Roll (15 sec. or less); Quickstream (3 - 5 sec. or less) |
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Controls: Original creative must be in MOV, WMV or FLV format |
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| Recent Examples: |
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Dell — chicagotribune.com (January 09) |
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Audi — latimes.com (December 08) |
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Miller Lite — chicago.metromix.com (September 08) |
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Gossip Girl — latimes.com (September 08) |
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Sliding Billboard |
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| Sliding Billboards employ two ads that deliver a high-impact, premium placement: billboard ad and pencil ad. The billboard ad 970x300 (latimes.com 980x300) temporarily “pushes” content down to reveal a larger ad format. The pencil ad 970x30 (latimes.com 980x30) is fixed throughout the day and can be sold separately from sliding billboard package. |
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| Specifications: |
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File Size: 90K (billboard) and 15K (pencil), 10 seconds maximum (8 seconds preferred) |
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Controls: A “Close” button in the upper right hand corner; mouse-off retraction enabled; user-initiated audio on click, must include prominent “On/Off” buttons; no looping; frequency cap: auto expanded 1 per user per day |
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| Recent Examples: |
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HBO “Big Love” — latimes.com (December 08) |
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Coach — latimes.com (October 08) |
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JC Penney — chicagotribune.com (September 08) |
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Ambien — newsday.com (September 08) |
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Expandable |
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| Expandable ads contain one or more panels that ‘expand’ out from the ad, giving the advertiser a larger creative landscape for their message. |
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| Specifications: |
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Specs: Height/width vary, expanding portion should be approximately twice the width of the targeted ad (cubes expand left from 300x250 to 560x300, leaderboards expand down from 728x90 to 728x360 and wide skyscrapers expand left/right from 160x600 to 480x600). |
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File Size: Targeted Ad Size, +50K, 10 seconds maximum (8 seconds preferred) |
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Controls: A “Close” button in the upper right hand corner; mouse-off retraction enabled; user-initiated audio on click, must include prominent “On/Off” buttons; no looping; frequency cap: auto expanded 1 per user per day |
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| Recent Examples: |
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Best Western — chicagotribune.com (January 09) |
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Burberry — latimes.com (December 08) |
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The Resort at Pelican Hill — latimes.com (November 08) |
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Jaguar — sunsentinel.com (October 08) |
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Freeform/Floating |
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| Freeform ads employ animated sequences that appear briefly over the content, which ultimately lead the viewer’s eye to a fixed ad position on the page. |
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| Specifications: |
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Specs: 650x450 maximum dimensions |
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File Size: 40K, 10 seconds maximum |
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Controls: A “Skip” or “Close” button in the upper right hand corner; user-initiated audio on click, must include prominent “On/Off” buttons. Note: Ads do not appear on pages with search results. |
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| Recent Examples: |
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Aer Lingus — newsday.com (January 09) |
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Kellogg’s — chicagotribune.com (October 08) |
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CVS pharmacy — latimes.com (August 08) |
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Discover Channel “Storm Chasers” — latimes.com (August 08) |
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First View Interstitial |
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| First View Interstitials are announcement ads that provide an exclusive introductory advertiser message before reaching the site via search engine. It will appear no more than once per day. |
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| Specifications: |
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Specs: 800x600 with a full page bleed; must include Tribune branded header |
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File Size: 80K, 10 seconds maximum (8 seconds preferred) |
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Controls: A “Skip” or “Close” button in the upper right hand corner; user-initiated audio on click, must include prominent “On/Off” buttons; no looping; frequency cap: auto expanded 1 per user per day |
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| Recent Examples: |
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Audi — sunsentinel.com (November 08) |
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UPS — chicagotribune.com (August 08) |
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Tiffany & Co. — latimes.com (June 08) |
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Wrigley’s Gum — newsday.com (April 08) |
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Interstitial |
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| An Interstitial is a page that is inserted in the normal flow of editorial content. An interstitial is usually designed to move automatically to the page the user requested after the ad is revealed. |
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| Specifications: |
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Specs: 800x600 with a full page bleed; must include Tribune branded header |
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File Size: 80K, 10 seconds maximum (8 seconds preferred) |
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Controls: A “Skip” or “Close” button in the upper right hand corner; user-initiated audio on click, must include prominent “On/Off” buttons; no looping; frequency cap: auto expanded 1 per user per day |
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| Recent Examples: |
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Dell — latimes.com (January 09) |
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Coach — chicagotribune.com (October 08) |
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Aston Martin — latimes.com (July 08) |
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Infiniti — latimes.com (June 08) |
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Tandem Ads |
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| Tandem ads incorporate interaction between ad units on the page providing a dynamic exclusive experience. |
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| Specifications: |
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File Size: Refer to specs of ad units involved in tandem animation, rich media or standard |
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| Recent Examples: |
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Sobieski Vodka — chicago.metromix.com (September 08) |
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Apple iPhone 3G — theenvelope.com (July 08) |
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Tiffany & Co. — theenvelope.com (June 08) |
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Dodge — latimes.com (May 08) |
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Peelback |
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| Peelback ads provide significant branding visibility along with innovative lead-in to a large-format unit. |
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| Specifications: |
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Specs: Full Page & In-Unit |
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File Size: 70K, 10 seconds maximum (8 seconds preferred) |
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Controls: A “Close” button must be included; frequency cap: 1 per user per day |
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| Recent Examples: |
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San Diego Convention & Visitors Bureau — latimes.com (October 08) |
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AMC “Breaking Bad” — latimes.com (October 08) |
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Shell — chicagotribune.com (June 08) |
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Dodge Ram — latimes.com (June 08) |
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Watermark |
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| Watermark ads include a branding imprint that appears behind the content of a story and moves down the page as the reader scrolls down the page. The ad vividly stands out as the reader rolls over the ad. |
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| Specifications: |
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Specs: 250x120 (perimage) |
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File Size: 50K (25K per image) |
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Controls: Must have a “Close” button. |
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| Recent Examples: |
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Comcast — sunsentinel.com |
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SallieMae — newsday.com |
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Verizon — latimes.com |
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World Vision — chicagotribune.com |
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Mobile |
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| Mobile banner ads provide clients with an exclusive advertising position on each of the pages on our mobile sites. |
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| Specifications: |
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Specs: Clickable banner ad in 4 required sizes with click through to mobile landing page |
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File Size: 120x20 <1K, 168x28 <2K, 216x36 <3K, 300x50 <5K |
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Controls: 16 colors, GIF/JPG/PNG, static or animated GIF, optional 16 character call to action under the banner |
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| Recent Examples: |
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Opinion Central — latimes.com |
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Atonement — chicagotribune.com |
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The Bourne Ultimatum — newsday.com |
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Maglite Flashlights — baltimoresun.com |
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Rich Media Vendors |
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| Incorporates animation, sound, video and/or interactivity used singularly or in combination with streaming media, audio, Flash, and programming languages such as Java, JavaScript and DHTML. Tribune is compliant with the IAB Rich Media Guidelines. |
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BlueStreak |
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Unicast |
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Eyeblaster |
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PointRoll |
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United Virtualities |
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Eyewonder |
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Check M8 |
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DART Motif |
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Klipmart |
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Atlas DMT |
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Rovion (IE only) |
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Adinterax |
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Note: Tribune Interactive is willing to test any 3rd Party creative solutions. |
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