 |
 |
|
|
|
NOTE: To view the Ad Spec pdfs, you must have Acrobat Reader 6.0+.
Upgrade Now |
|
 |
Chicago Tribune Interactive delivers premium-advertising units across our sites: Leaderboards, Half Page Ads, Rectangles, Skyscrapers, Rich Media, Video, Banners, Tiles and Pop-Ups/Unders and more. In addition, we continue to incorporate new ad sizes as they become standardized by the online publishing industry-notably the Interactive Advertising Bureau (IAB).
Standard Ad Guidelines
File Formats:
GIF, JPEG, FLASH, HTML, Java/JavaScript or Rich Media
Resolution:
72 dpi
Link URL:
Must be included via email when creative is submitted
Specifications:
Ads should not be designed to blend in with the site, do not mimic editorial fonts or colors. Ads should not include fake form elements of other graphic symbols that mimic functionality that does not exist.
Note: For testing purposes, standard creative must be received at least three business days prior to the campaign start date. Rich Media Creative requires five business days for testing. |
|
| back to top |
|
|
|
|
|
|
|
Keyword Search Listing
(metromix.com)
|
|
|
|
|
|
|
|
EXCLUSIVE SIZE SPECS (See example) |
|
|
|
|
|
|
|
|
|
|
Logo/Image: (required) |
|
100 x 60 .gif or .jpg |
|
|
|
|
|
|
|
|
|
|
Copy: (required) |
|
(4) lines of copy; 1st line solely devoted to the venue name; next (3) lines 50 characters each for a total of 150 characters. |
|
|
|
|
|
|
|
|
|
|
|
|
STANDARD SIZE SPECS (See example) |
|
|
|
|
|
|
|
|
|
|
Logo/Image: (required) |
|
100 x 40 .gif or .jpg |
|
|
|
|
|
|
|
|
|
|
Copy: (required) |
|
(3) lines of copy; 1st line solely devoted to the venue name; next (2) lines 50 characters each for a total of 100 characters. |
|
|
|
|
|
|
|
|
| back to top |
|
|
|
|
| Rich Media |
|
|
|
|
|
|
|
|
|
|
|
AD TYPE |
|
SPECS |
|
MAX. FILE SIZE |
|
CONTROLS |
|
|
|
|
|
|
|
|
|
|
|
|
Freeform |
|
650 x 400 max.
Size varies by placement, please check with your Sales Rep. |
|
40K
10 sec. max. |
|
• Must include Close Button
• Frequency Cap -
1 per user per day
• Ads do not appear on pages with search results |
|
|
|
|
|
|
|
|
|
|
|
|
Expandable |
|
728 x 90>>
728 x 360
160 x 600>>
480 x 600
300 x 250>>
560 x 250 |
|
Targeted Ad Size + 50K
|
|
• Must include Close Button
• User-Initiated
• Mouse-Off Retraction |
|
|
|
|
|
|
|
|
|
|
|
|
Sliding Billboard |
|
chicagotribune.com
970 x 300
Pencil - 970 x 30
Masthead - 120 x 60
metromix.com
800 x 300
Pencil - 800 x 30
Masthead - 120 x 60
|
|
Billboard - 90K
Pencil - 15K
Masthead - 15K
10 sec. max. |
|
• Must include Close Button
• Frequency Cap -
1 per user per day
• Auto Expand |
|
|
|
|
|
|
|
|
|
|
|
|
In-Unit Audio/Video Ad |
|
Any Standard
Ad Size |
|
90K |
|
• User-Initiated Audio
• Visible Controls |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ACCEPTABLE RICH MEDIA FORMATS: |
|
|
|
|
|
|
|
Blue Streak |
|
Unicast |
|
Eyeblaster |
|
PointRoll |
|
|
|
|
United Virtualities |
|
Eyewonder |
|
CheckM8 |
|
DART Motif |
|
|
|
|
Klipmart |
|
Atlas DMT |
|
Rovion
(IE only) |
|
Yahoo! Rich Media
(Ad Interax) |
|
|
|
|
Ad Fair |
|
Smart Media |
|
|
|
|
|
|
|
| |
General Guidelines:
1. A backup .jpg or .gif must be supplied for browsers unable to detect flash
2. Any ad or portion of ad that covers content must include a prominent
close button
3. Creative must not auto download or ask the user to download plug-ins
4. Ads with audio must have an on/off button and must be user-initiated
5. All Flash creative is evaluated on a case-by-case basis
6. Creative must have the clickTAG code embedded in the .swf
on (release) {
getURL(clickTAG,"_blank");
}
*** NOTE: In order for the clickTAG function to work properly, Flash designers must select version "Flash Player 6" in their publish settings prior to .swf export***
|
|
|
| back to top |
|
| Admails |
|
|
|
|
|
|
|
ADMAIL SPECS |
|
|
|
|
|
|
Specs: |
|
600 x height varies, 40K |
|
|
|
|
|
|
|
Animation: |
|
Rich Media is prohibited.
All other animation subject to approval. |
|
|
|
|
|
|
|
General Guidelines:
1. Must work properly in Internet Explorer 5.5+ and Netscape 4.7+
2. Avoid dark backgrounds, as some e-mail clients do not support html
3. DO NOT use cascading style sheets (CSS) and background
images as they will cause the layout to appear incorrectly.
4. Important information in the message must be displayed in text.
Images are to be used to enhance the look and feel only. E-mail
clients are moving towards image blocking as a default setting.
|
|
|
| back to top |
|
| Newsletters |
|
|
|
|
|
|
|
NEWSLETTER SPECS |
|
|
|
|
|
|
|
|
|
Copy: (required) |
|
55-60 words; 1 link; copy must be unformatted with no bullets, tabs or hard returns |
|
|
|
|
|
|
|
|
|
|
Image: (required) |
|
120 x 90 .gif or .jpg to run alongside copy |
|
|
|
|
|
|
|
Sponsorships: |
|
Official advertiser name to complete line "Sponsored by..."
Daywatch and MMX newsletters: Includes 120x600 skyscraper ad; 30k file size and 120x60 masthead ad; 5K file size. No rich media. No third party served ad tags.
ChicagoSports newsletter only: 468x60 banner; 20k file size. No rich media.
|
|
|
|
|
|
|
|
|
|
| back to top |
|
