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TARGETED ADVERTISING |
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Ad Targeting
Ad Targeting is the ability to deliver the most appropriate ad to a user primarily through content, demographic, behavioral or time parameters. Chicago Tribune Interactive is now able to customize marketing campaigns to help you achieve the highest return on your investment.
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AD TARGETING OPPORTUNITIES |
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Content: |
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Choose a section or sections that best fit your advertising message or reach your target audience and determine impression levels to be delivered within those sections. |
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Demographic: |
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Target users from our registration database by zip code, age and gender. Chicago Tribune Interactive has over 2 million active Registered Users in its database. (Source: Internal data on site registration information, Oct 2006). |
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Behavior: |
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Reach users based on how they utilize our sites, which channels they frequent, etc. allowing Tribune the ability to:
- Isolate users that visit the real estate section, for example, and forward them an ad while outside of the real estate section.
- Identify heavy users and forward them an ad anywhere!
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Time: |
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Deliver impressions at key times of day or on specific days of the week to reach your desired audience. |
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Solo Advertising (Admail)
Admail is a stand-alone email sent to registered users by chicagotribune.com and/or ChicagoSports.com on behalf of an advertiser using age, gender and zip code criteria to reach a highly targeted audience.
- Provides an exclusive opportunity to deliver relevant, personal content to registered users
- A highly trackable marketing channel with great results - High click-through rates, open rates and amazing ROI
- Targetability enhances effectiveness - Distributed to a base of over Over 2 million registered users!
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SUCCESS STORIES |
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MAMMA MIA: |
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Results: Amazing ROI--Mamma Mia! Solo Ad Mail campaign has already generated 10x over their original investment!
Client says: "people definitely know we are coming" |
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TRAVEL MICHIGAN: |
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Results: Best Click-Thru Rate Yet - 6.3%!*
30% Open Rate -Travel Michigan Solo Ad Mail had a "viral" effect-passed on to nearly 16,000 new consumers! |
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E-mail Newsletters
Reach Affinity Groups within and beyond the Chicago DMA with newsletters from chicagotribune.com, ChicagoSports.com and metromix.com
- Easy to read summaries delivered via email to opt-in subscribers
- Includes summary of the day's top news or upcoming entertainment/events with links to more in-depth coverage
- Distribution and ad positions vary by newsletter
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SPONSORSHIPS
Building Brands with Content Sponsorships
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Chicago Tribune Interactive sponsorships allow advertisers to:
- Drive Traffic
- Build Brand Awareness
- Integrate Content
- Target Affinity Audiences: News, Business, Sports, Travel, Health
Chicago Tribune Interactive offers a variety of customized sponsorship packages to fit your needs:
- "Sponsored by"
- Fixed Ad Positions
- Photo Gallery
- "Email This"/ "Print This Page"
- Content Specific (UPICK'EM Sports, Travel, Business/Finance, etc.)
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RICH MEDIA
Increase your exposure and visibility online
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Rich Media showcases your best assets online...lifting brand awareness and overall purchase intent.
- Floating Ads, Expandable Banners, Interstitials, Superstitials, Pop-Ups/Pop-Unders, Streaming Audio/Video
- Acceptable Formats: BlueStreak, Enliven, Eyeblaster, Shoshkeles, Unicast, Pointroll, Viewpoint, Commflash, Dynamic Logic, CommFlash
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