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IMPRESSION BASED
Ad impressions can be purchased in a variety of sizes to run throughout the site(s) on a CPM (cost per thousand) basis.
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RUN OF SITE (ROS)
Ad buying option in which ad placements may appear on any pages of the target site.
TARGETED
Ad buying option in which ads are delivered within specified content or by specified demographic, behavioral and/or time parameters.
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AD UNIT |
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NET RATE
ROS |
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NET RATE
TARGETED |
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Banner
Tower (up to 120 x 240) |
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$12 cpm |
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$20 cpm |
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Skyscraper
Leaderboard
Rectangle |
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$20 cpm |
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$33 cpm |
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For all other advertising units, contact your online sales representative. |
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FIXED POSITIONS
Includes Announcement and Header ads. For other customized advertising positions, contact your online sales representative.
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AD UNIT |
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NET RATE
Daily |
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NET RATE
Sat/Sun |
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NET RATE
Weekly |
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Home Page Cube - chicagotribune.com |
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$12,500 |
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$3,000 |
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$50,000 |
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Header Ad - home page chicagotribune.com |
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$2,500 |
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$1,000 |
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$10,000 |
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Announcement Ad - metromix.com |
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$1,000 |
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$500 |
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RICH MEDIA
Includes Floating Ads, Expandable Banners, Marginal Interstitials, Superstitials, Pop-Ups/Pop-Unders, Sliding Billboards, Streaming Audio/Video
Pricing begins at $35 cpm
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SOLO ADMAIL
Exclusive advertising, limited inventory. 20,000 Minimum distribution required
Pricing begins at $200 cpm
E-NEWSLETTERS
Rates vary based on current distribution of each newsletter
Pricing begins at $50 cpm ($.05 per email)
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