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Key Metrics
March 2007 |
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CTI
(unduplicated) |
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chicagotribune |
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metromix |
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ChicagoSports |
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Unique Visitors* |
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2,910,000 |
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2,073,000 |
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459,000 |
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254,000 |
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Visits |
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16,706,157 |
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12,270,619 |
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1,681,537 |
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2,754,001 |
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Page Views |
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88,745,269 |
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63,039,271 |
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13,264,774 |
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12,441,224 |
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Avg. Pgs./UV |
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n/a |
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12 |
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11 |
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13 |
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Avg. Min./UV |
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n/a |
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20.11 |
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10.93 |
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20.42 |
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Source: * Nielsen//NetRatings March 2007, Omniture March 2007 (Metrics are for all users and are not limited to Chicagoland)
^ Insufficient sample size for Metromix and ChicagoSports.com in Nielsen, Omniture does not report on CTI Rolled Up Avg Pages and Min per Visitor
• CTI as a whole were flat in their unique visitors vs. YA (March '06 UVs = 2,907K).
• According to Nielsen, CT.com UVs compared to YA were slightly down. Due to the insufficient Nielsen sample sizes for MMX and CS.com, we are unable to conclusively determine the change in UVs compared to YA. However, when looking at internal data (non-audited) we see the increases for CT.com, MMX and CS.com as +29%, +13%, and +14% respectively. (source: Omniture March 2006 & 2007)
• Compared to other news sites (specifically suntimes vs. ct.com) we "out-engage" the competition on average by 8 more pages viewed per visitor and almost 3x more min spent on the site per visitor than suntimes.com. (source: ComScore Local March 2007) |
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Local News |
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% Reach |
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Chicago Tribune Sites (Combined) |
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16.8% |
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chicagotribune.com |
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16.8% |
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suntimes.com |
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9.7% |
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dailyherald.com |
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4.6% |
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nbc5.com |
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6.6% |
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abc7chicago.com |
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6.3% |
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cbs2chicago.com |
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3.6% |
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dailysouthtown.com |
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2.7% |
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pioneerlocal.com |
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1.2 |
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chicagobusiness.com |
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0.8 |
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myfoxchicago.com* |
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n/a |
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Source: ComScore Media Metrix, Local Chicago DMA, March 2007
* Sites are too small to be tracked by ComScore on a Local Level.
• Chicago Tribune continues to be the top local news site in the Chicagoland area reaching just about 17% of the Chicagoland DMA. CTI as a whole is just below 27% reach in Chicago.
• Metromix reaches almost 5.7% of the market within the entertainment category. Additional sites looked at, but too small: Planet99, Yelp, Sheckys, BeepCentral, Gapers Block, and TimeOut Chicago.
• ChicagoSports.com holds 1.4% reach in the market.
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chicagotribune |
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Age: |
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18-34 years old |
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34% |
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25-54 years old |
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78% |
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Gender: |
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Male |
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66% |
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Female |
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34% |
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Education: |
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Bachelor's degree |
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23% |
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Post Graduate |
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45% |
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Household Income: |
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$75K-99,999 |
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20% |
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$100K-149,999 |
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33% |
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metromix.com |
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Age: |
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18-34 years old |
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27% |
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25-54 years old |
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79% |
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Gender: |
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Male |
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46% |
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Female |
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54% |
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Education: |
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Bachelor's degree |
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40% |
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Post Graduate |
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19% |
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Household Income: |
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$75K-99,999 |
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24% |
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$100K-149,999 |
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20% |
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ChicagoSports.com |
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Age: |
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18-34 years old |
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10% |
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25-54 years old |
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64% |
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Gender: |
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Male |
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75% |
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Female |
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25% |
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Education: |
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Bachelor's degree |
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17% |
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Post Graduate |
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35% |
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Household Income: |
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$75K-99,999 |
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15% |
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$100K-149,999 |
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39% |
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